Making Your Mark: The Benefits of Branded Marquees Over Non-Branded Options

Imagine yourself at a crowded trade show, surrounded by a sea of white tents. Suddenly, a colourful, visually stunning marquee catches your eye. It shows a company’s logo, eye-catching graphics and a witty tagline, so you find yourself walking to that branded marquee and engaging with the people manning the tent.

That’s one of the most incredible powers of branded marquees. So, while buying non-branded marquees might seem cost-effective, you might miss the chance to make a lasting impression and attract foot traffic. Today, let’s talk more about the benefits of branded marquees over non-branded options and how these customised marquees can make your brand stand out in the most critical moments. 

Instant Brand Visibility & Credibility 

With branded marquees, you can easily showcase your brand logo and name, along with striking visuals, to grab the attention of your target audience. These can draw potential customers to your marquee tent or booth and make them more curious about what you have to offer. Plus, while people might forget your business card when they leave, they’ll remember that marquee that stood out from the crowd. They might eventually Google your brand name and land on your website. 

Also, a professionally branded marquee screams legitimacy. It shows you mean business and aren’t just running another fly-by-night operation. 

Versatility Is the Name of the Game

Think branded marquees are one-trick ponies? Think again!

Branded marquees are multi-event marketing tools. Since they are portable and easy to set up, custom-made marquees can be used in different events, from corporate trade exhibitions in indoor halls to local fairs and seasonal beachside festivals. When not in use, they can also be folded and stored conveniently.

The ROI You Can’t Ignore

Branded marquees work like billboards, but they’re way more affordable! You can use them repeatedly in various marketing events, fairs & trade shows. Every time you set up shop, you’re advertising. Non-branded marquees might have lower upfront costs, but factor in the cost of repeatedly renting generic tents, and suddenly, your branded outdoor marquee looks like a bargain. Just make sure to get your custom marquee from a reputable company to ensure its quality and durability. 

Branded Marquees Can Weather the Storm (Literally!)

Outdoor events are often at the mercy of the weather. Thankfully, branded marquees provide reliable protection against harsh weather elements. They act as a sun shield, keeping your team and potential customers cool during the hottest days. They can also offer shelter during unexpected rain showers. Simply put, they keep the event going no matter the weather conditions. That enhances the overall experience of attendees, making them more likely to engage with your brand.

Branded Marquees vs Non-Branded: A Quick Comparison 

To truly drive home the point that you can make your mark with branded marquees, here’s a quick comparison of branded marquees and non-branded marquees:

Feature	Branded Marquees	Non-Branded Marquees
Brand Visibility	High visibility with logos and colours prominently displayed, enhancing brand recognition and recall.	Minimal visibility, often blends into the background, missing opportunities for brand exposure.
Professional Appearance	Projects a polished and professional image, making a strong first impression on potential customers.	May appear generic or unprofessional, which can detract from brand perception.
Marketing Tool	Functions as a mobile advertisement, promoting your brand at every event without additional costs.	Lacks marketing value; does not contribute to brand awareness or engagement.
Customisation Options	Highly customisable to reflect your brand’s identity and messaging.	Limited customisation options; often just a plain structure with no branding.
Flexibility	Designed for easy transport and setup, allowing for use at various events.	Typically less flexible; may not be as portable or easy to set up.
Customer Engagement	Attracts attention, encouraging foot traffic and interaction with potential clients.	Less likely to draw in crowds, resulting in fewer engagement opportunities.
Return on Investment	Offers long-term savings as they can be reused across multiple events, reducing overall marketing costs.	May require repeated rentals or purchases for each event, leading to higher cumulative costs.

Tips to Maximise Your Branded Marquee

While branded marquees are more effective than non-branded options, here are some tips to help you maximise their potential as marketing or promotional tools:

• Keep It Clean: Even if it displays your company logo, a dirty marquee won’t help your case of making your brand look professional. So, clean it after every use and before storing it for your next marketing event. 

• Accessorise: Throw in some branded flags or banners. Just make sure these accessories don’t clash with your marquee’s visuals and take attendees’ eyes off it.

• Location, Location, Location: Position your marquee strategically. For instance, spots near cafes and corner spots are prime real estate because of multiple traffic flows. The entrance is not your friend (because it’s often too crowded and chaotic), but a spot near the entrance is a well-picked location. 

• Staff It Right: Your marquee might look the part, but friendly, knowledgeable staff are what seal the deal. So, make sure to pick the right staff to man your custom-branded marquees at your next event. 

Summing It Up

To sum it up, while non-branded marquees may seem like a cost-effective choice initially, they lack the significant advantages that branded marquees offer in terms of brand visibility, customisation, professionalism, and marketing effectiveness. So, if you’re planning for your next trade show or any other marketing event, consider having your marquees custom-printed with your brand name and graphics at Wollongong Printing. It’s time to stop your brand from blending into the background—and finally make a mark.